@ARTICLE{10.3389/fnhum.2016.00601, AUTHOR={Banakou, Domna and Hanumanthu, Parasuram D. and Slater, Mel}, TITLE={Virtual Embodiment of White People in a Black Virtual Body Leads to a Sustained Reduction in Their Implicit Racial Bias}, JOURNAL={Frontiers in Human Neuroscience}, VOLUME={10}, YEAR={2016}, URL={https://www.frontiersin.org/articles/10.3389/fnhum.2016.00601}, DOI={10.3389/fnhum.2016.00601}, ISSN={1662-5161}, ABSTRACT={Virtual reality can be used to visually substitute a person's body by a life-sized virtual one. Such embodiment results in a perceptual illusion of body ownership over the virtual body (VB). Previous research has shown that the form of the VB can influence implicit attitudes. In particular, embodying White people in a Black virtual body is associated with an immediate decrease in their implicit racial bias against Black people. We tested whether the reduction in implicit bias lasts for at least 1 week and whether it is enhanced by multiple exposures. Two experiments were carried out with a total of 90 female participants where the virtual body was either Black or White. Participants were required to follow a virtual Tai Chi teacher who was either Asian or European Caucasian. Each participant had 1, 2, or 3 exposures separated by days. Implicit racial bias was measured 1 week before their first exposure and 1 week after their last. The results show that implicit bias decreased more for those with the Black virtual body than the White. There was also some evidence of a general decrease in bias independently of body type for which possible explanations are put forward.} }