%A Arora,Monika %A Tewari,Abha %A Nazar,Gaurang %A Grills,Nathan %A Sonrexa,Juhi %A Gupta,Vinay %A Moodie,Rob %A Reddy,K %D 2013 %J Frontiers in Public Health %C %F %G English %K Tobacco,Packaging&labelling,Public Health,Health Policy,perceptions %Q %R 10.3389/fpubh.2013.00035 %W %L %M %P %7 %8 2013-September-23 %9 Original Research %+ Dr Monika Arora,Public Health Foundation of India (PHFI),Health Promotion & Tobacco Control Unit,PHD Chamber, 2nd Floor,,4/2, Sirifort Institutional Area,August Kranti Marg,,New Delhi,110019,Delhi,India,monika.arora@phfi.org %# %! Perceptions of Indians about plain packaging of tobacco products %* %< %T Exploring Perception of Indians about Plain Packaging of Tobacco Products: A Mixed Method Research %U https://www.frontiersin.org/articles/10.3389/fpubh.2013.00035 %V 1 %0 JOURNAL ARTICLE %@ 2296-2565 %X This study assessed perceptions and support among the Indian populace about plain packaging for all tobacco products. Twelve focus group discussions (nā€‰=ā€‰124), stakeholder analysis with 24 officials and an opinion poll with 346 participants were conducted between December 2011 and May 2012, Delhi. Plain packages for tobacco products were favored by majority of participants (69%) and key stakeholders (92%). The majority of participants perceived that plain packaging would reduce the appeal and promotional value of the tobacco pack (>80%), prevent initiation of tobacco use among children and youth (>60%), motivate tobacco users to quit (>80%), increase notice ability, and effectiveness of pictorial health warnings on tobacco packs (>90%), reduce tobacco usage (75% of key stakeholders). Majority of participants favored light gray color for plain packaging. This study provides key evidence to advocate with Indian Government and other countries in South Asia region to introduce plain packaging legislation for all tobacco products.